In the summer of 2014, DALI hosted an international Distributor and Dealer conference in Copenhagen, Denmark, with the theme “Best of Danish”. As we brought 13 nations together with different cultures and languages, building bridges can be tricky. So we used an old yet bulletproof trick: food and music!
The gathering happened at the reputable Danish Michelin star restaurant, Kadeau, which recently have had DALI loudspeakers installed throughout the entire restaurant.The entertainment? Only one of Denmark’s most promising bands, Lukas Graham! Thursday evening around 50 international guests experienced what happens when people driven by passion, authenticity and a bit of hard work, emerge. Magic!
The event marked the launch of our brand new RUBICON series. A series to which we have huge expectations. We really believe that this series will set new standards in audio reproduction in its class. And we look forward to offer music lovers around the world the opportunity to listen to music the way it is suppose to sound.
Continuous corporation with Lukas Graham
We are proud of supporting this brilliant songwriter and soulful artist who with his energetic band is about to conquer the world and we really appreciate that work he does in promoting DALI and the need for good sound. Lukas had just returned from LA where he has been writing songs for his 2. album and we were fortuned to hear him perform some of the new tracks. Great stuff - look out for the album when it’s released later this year [edit: US release is March 26]!
The new track ‘Mama Said’ is already no 1 on several playlists [meanwhile the track ’7 Years’ is the unavoidable track of 2016 - reaching no 1 on single charts around the world, including UK, Australia, New Zealand, Ireland, The Netherlands, Belgium, Sweden and Denmark as a beginning].
A successful ‘product placement’ case here at Kadeau
We are delighted and honored to see a Michelin-star restaurant all equipped with DALI loudspeakers. Especially, when it’s a restaurant whose strategy was not to have music or sound at all. Now they have a full blown system in all areas of the location. We are looking forward to also install our speakers in their other restaurant on Bornholm.
It’s by far a coincidence that we corporate with Kadeau and Lukas Graham. We share the same values and believe that without a genuine passion about what you do excellences will never be achieved. Passion is what drives us to keep on raising the bar in the quest of delivering the best of the best to our audience. Be it food, music or loudspeakers. In both Lukas Graham and Kadeau we have found our soul mates, people who are as dedicated to what they do, as we are.