In 35 years we haven’t touched the (to us) iconic symbol of who we are and what we do. Since the establishment of DALI in 1983, the red DALI square (later with the payoff In Admiration of Music) has become the trademark of quality loudspeakers with great sound reproduction.
However, we feel that now is the time to introduce a more contemporary version of the logo that means the world to us. So we decided to create a brand new font for the DALI name as well as the logo payoff. On top of that, we also replaced the bright red logo colour with a more deep red. That said, the form and the statement of the payoff stays the same.
The updated logo was recently introduced at the ISE show in Amsterdam and on the corporate DALI website.
Find the official DALI logo certificate here.
We hope you will be as excited about the logo update as we are.