”Music and audio is something most people can relate to. The challenge, however, is to understand the cultural differences across the markets which the APAC region represents,” commented Michael Pedersen, International Sales and Marketing Director for DALI A/S in Nørager, Denmark. Michael Pedersen is stepping into the role as new Director of DALI A/S’s new regional office, relocating to Malaysia to establish DALI APAC. Michael Pedersen continues: “By establishing the regional office, we can obtain a more in depth knowledge and understanding of the different markets. This provides us with the opportunity to create the right approach and ambitions, something that can be rather difficult over great distance - both in culture and location.”
As a part of the overall business strategy, DALI has during the recent years gone through an exciting development that has led to the creation of sales offices in various markets. “A part of our strategy is creating a closer connection and an even better co-operation with our distributors worldwide. By introducing the Asia Pacific regional office, we follow this part of the strategy which has proven to be successful in other markets,” Michael Pedersen points out. Michael Pedersen will work closely with the recently employed Sales Manager and Sales Coordinator, pursuing the journey to reach even more music lovers in the APAC region.
Other enquiries concerning DALI APAC can be targeted to Michael Pedersen: mpe@dali.dk or +60 17 64 65 400.
